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ONPASSIVE management and Leadership Council members have perpetuated the idea that ONPASSIVE’s Software-as-a-Service (SaaS) offerings will be the largest such tools across the globe. They have claimed that more than 5.8 billion people will be clamoring to use for free and, eventually, subscribe to one or more of the company’s products. These claims have been repeated so frequently ONPASSIVE Founders and early bird affiliates have blindly believed these seemingly unbelievable claims.
ONPASSIVE leaders and management constantly claim they will uplift humanity by not only providing charitable resources but also by allowing anybody to join ONPASSIVE as an affiliate, thereby allowing anyone and everyone to earn a living wage without doing anything but signing up for the company’s services. While the ONPASSIVE opportunity may make some founders and affiliates with exceptionally large teams a sizeable income, most founders and affiliates will be unable to do so. The reason for this is simple mathematics and economic factors that cannot be overlooked. The unbounded optimism within ONPASSIVE does not correlate with the stark reality of global economies, something over which ONPASSIVE leadership glosses.
By analyzing real, verifiable data of individual countries, it becomes obvious just how misguided and misguiding ONPASSIVE’s highest-ranking staff and leaders are toward the ONPASSIVE Founder community. It is imperative that founders understand the realities of the world so they can make better-informed decisions about their continued involvement with the company.
You may read a more complete methodology and details following the data tables and maps below, but key highlights of our analyses of product viability of ONPASSIVE's O-Connect offering at USD $125 monthly include:
You may expand the regions and subregions to drill down to individual countries in the table below by clicking on the plus ("+") sign to the left of regions. Click on any individual country to view a full country-level analysis. You may click on any column header to sort by that column's values. Read below for more details on Viability Score and Total Addressable Market (TAM). The higher the Viability Score, the more likely that specific population has the ability to purchase ONPASSIVE's O-Connect.
A total of 37 countries and territories were excluded from analysis, 2 due to regulatory issues ONPASSIVE faces, and 35 due to lack of reliable data regarding them. The 35 countries excluded due to lack of reliable data make up less than 4% of the world's overall population, and less than 0.14% of total ONPASSIVE Founder positions.
The countries excluded due to regulatory issues are:
The countries excluded due to lack of reliable data are: Åland Islands; American Samoa; Anguilla; British Indian Ocean Territory; British Virgin Islands; Caribbean Netherlands; Cocos (Keeling) Islands; Cook Islands; Falkland Islands; French Guiana; French Polynesia; Gibraltar; Greenland; Guadeloupe; Guam; Guernsey; Jersey; Martinique; Mayotte; Monaco; Montserrat; New Caledonia; Niue; Norfolk Island; Northern Mariana Islands; Réunion; Saint Barthélemy; Saint Helena, Ascension and Tristan da Cunha; Saint Martin; Saint Pierre and Miquelon; Svalbard and Jan Mayen; Taiwan; Tokelau; United States Virgin Islands; Western Sahara.
Utilizing widely accepted and respected data sources, we have built a model to analyze the viability of ONPASSIVE’s SaaS products for every country. The model is built in a completely agnostic way; that is - there is no negative bias built into the model. In actuality, the model leans slightly more optimistic due to the nature of underlying data sources which does not provide a full-picture-view of a small number of countries included in the analysis.
While ONPASSIVE’s offerings can be licensed by companies from mom-and-pop shops to small and medium-sized businesses (SMBs), and even enterprise-sized businesses, historically ONPASSIVE has told founders every individual in the world will be using their products. In the past, ONPASSIVE have primarily conveyed to their founding members they will have individual subscribers joining by the millions and billions. In this analysis we will focus solely on those individual subscribers for two reasons: firstly, ONPASSIVE Founders have been told over the past nearly-six years that individuals will be who Founders sell to; secondly, while businesses may eventually make up the majority of ONPASSIVE’s reccurring revenue, the constant repeated claims by ONPASSIVE leadership of having a market size approaching six billion customers, founders have been convinced individual persons are the customer.
Our primary data sets come from World Bank Open Data, by The World Bank, a well-respected source of economic, socioeconomic, and demographic data. Additional data sets come from the Worldwide Mobile Data Pricing Survey by cable.co.uk, and additional sources which remain unattributed due to the nature of the data.
While many factors are accounted for in our analyses, they are primarily based on economic and demographic factors of individual countries and regions. Every effort is made to remain neutral. We introduce no bias to negatively portray the opportunity. In the few cases where data falls outside of expected bounds, we apply the most liberal view of that data; i.e. the most favorable view possible is presented.
The Total Addressable Market (TAM) is defined as any person living in a particular market aged 15 years and older with access to a financial account, or a means of making electronic payments. Due to the nature of ONPASSIVE's SaaS offerings, we feel the appeal of products will be extremely limited to users under the age of 15, particularly those requiring an ongoing payment for access. In the small number of cases where this information is not available, we use either the global average, the regional average, or a blend of the two, to extrapolate the TAM. As with all analyses, we take a very liberal view of TAM and do not attempt to exclude based on other factors. If additional data were accounted for, overall TAM would be approximately 29% lower, at the global level, than what is presented herein.
Viability scores are based on product cost, demographics, economic factors, and expected uptake in each country based on a multitude of factors. Viability scores are normalized to a range of 1 to 100, with 100 representing a market in which the offering is undoubtedly viable, and 1 representing a market in which the offering is considered – by our formulae – completely non-viable to the overwhelming majority of the populace. When aggregates are presented – e.g. region and subregion summaries – viability scores are weighted by the total population of each isolated entity before aggregation in order to present a fair, representative, holistic view.